Who are you? Who do you want to become? Identity-based financial goals are more powerful than you think. “The goal is not to read a book. The goal is to become a reader,” writes James Clear in his bestseller, Atomic Habits. When it comes to financial planning, we can learn much from this brief nugget of wisdom. Many of us set financial goals based on outcomes. “I want to save X amount.” “I want to retire at 60.” “I want to pay off my bond in 15 years.”

Why don’t we always do what’s “best” with our money? Let’s be honest: most of us already know what we’re “supposed” to do with our money. But we don’t do it. Spend less than we earn. Save consistently. Invest for the long term. Avoid unnecessary debt. So why don’t we always do it? Why do we promise to start budgeting next month, then swipe the card anyway? Why do we panic when markets dip, even when we know staying invested is usually the smarter move?

You have a lens, and here’s why it matters… Financial planning is often seen as a numbers game, retirement goals, investment returns, tax efficiency. But beneath the spreadsheets lies something far more personal: our stories, values, and lived experiences. And that’s where things get interesting.

The true cost of a dollar, Rand or pound (or whatever you’re earning in) is not just what you earn. It’s what you give up to earn it. On paper, your salary might seem straightforward. $75,000 a year. £5,000 a month. R250 an hour. But those figures don’t tell the full story. What if the number you think you earn is hiding the real cost of how you earn it? This is the idea behind a powerful (and often overlooked) financial exercise: calculating your real hourly wage. It’s not just about how much money you make. It’s about how much of your life it takes to make it.

Meaning starts with hope, and hope begins with action. Many of the challenges we face today, such as financial stress, burnout, and indecision, don’t just come from a lack of time or money. They can very often stem from something deeper: a subtle loss of meaning. We don’t intend to lose meaning in what we’re doing and who we are; life simply happens, and if we’re not aware, our meaning evaporates. And meaning doesn’t magically appear. It begins with hope.

Financial freedom quickly become reduced to a number, a target income, a certain lifestyle, or a retirement account that signals "you've made it." But in reality, it’s more nuanced than that. It’s not just about what you have, it’s about how you feel. It’s about the sense of control, clarity, and calm that comes from knowing your money is working for you, not the other way around. Step 1: Dream big